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About Vially: Our Mission

 Our mission is to transform digital cultures, ensuring that every user experience is intuitive, empathetic, and open to everyone,  because in the digital world, there should be no closed doors. Vially is a digital accessibility consultancy and SAAS company dedicated to digital inclusivity. We help brands future-proof their digital infrastructure by bridging the gap between standard platforms and accessible design. 

Your Accessibility Command Centre

Digital Inclusion is about making technology accessible for all, regardless of the Assistive technology they use. Vially’s solution helps businesses become accessible to everyone, while complying with WCAG guidelines to meet EAA & ADA standards.

Frequently asked questions

What is the European Accessibility Act (EAA), and does it affect my business?

The European Accessibility Act (EAA) is a landmark piece of legislation that mandates essential products and services—including e-commerce, banking, and transportation websites—be accessible to everyone by June 2025.

If your business operates in the EU or serves EU citizens, you are legally required to comply. At Vially, we view the EAA not as a hurdle, but as a catalyst for innovation. By meeting these standards, you aren’t just avoiding legal risk; you’re opening your brand to millions of potential customers previously excluded from the digital conversation.

What are the WCAG guidelines, and which version should I follow?

The Web Content Accessibility Guidelines (WCAG) are the international gold standard for digital inclusion. Currently, the most critical benchmark is WCAG 2.2 Level AA.

These guidelines ensure your platform is:

  • Perceivable: Information must be presented in ways users can sense (e.g., alt-text for images).
  • Operable: Users must be able to navigate the interface (e.g., keyboard-only navigation).
  • Understandable: Content and operation must be clear.
  • Robust: The platform must work across different assistive technologies.

Vially recommends aiming for 2.2 AA compliance to future-proof your digital infrastructure against evolving standards.

Does digital accessibility actually improve my SEO rankings?

Absolutely. In the eyes of search engines like Google, Accessibility = User Experience (UX).

When you optimise for accessibility, you are inherently optimising for SEO. Elements like descriptive header structures, clear alt-text for images, and transcripts for video content provide search engines with a clearer map of your site’s value. Furthermore, accessible sites typically see lower bounce rates and higher dwell times,  two signals that tell Google your site is a high-quality resource, leading to higher search visibility.

Who benefits the most from an inclusive digital platform?

While accessibility is often discussed in the context of the 1.3 billion people globally living with a disability, the benefits are universal.

Inclusive design helps:

  • Users with permanent disabilities (vision, hearing, or motor impairments).
  • Aging populations who may struggle with small fonts or complex navigation.
  • Users in situational constraints (e.g., someone trying to watch a video without sound in a public space).
  • Your Brand: By designing for the edge cases, you create a more intuitive, streamlined experience for every user, driving conversion and loyalty.
What is the risk of non-compliance by 2026?

The risks are threefold: legal, commercial, and reputational. Beyond the significant fines associated with the EAA and other global mandates, brands that fail to prioritise inclusion are effectively ignoring the massive spending power of people with disabilities and their families.

In 2026, an inaccessible website is a public statement of exclusion. Vially helps you flip that narrative, turning compliance into a competitive advantage that celebrates your commitment to radical inclusivity.

Ready to make your digital platforms inclusive? Visit vially.io to book your accessibility audit today.